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Leaders in geofencing marketing.

Learn how IDD Media partners with local brands and agencies to grow their revenues with advanced digital tools.

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Why Start With Geofencing Marketing & Data Targeting?

Location Is Everything.

Leading with geofencing marketing allows Agencies and Brands to build comprehensive digital marketing full funnels strategies translating into leads, sales, branding, and engagement.

Stop waiting for them to come to you. Find the ideal customer and drive their action. It’s less expensive and more effective. What are you waiting for?

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Our Marketing Tech Solves Real Business Problems

See how we devise comprehensive full funnel strategies for each of the business marketing challenges.

Drive Walk-in Store Visits & Measure Advertised To Traffic
With our geofencing marketing solution, we can geofence all the way to the contours of buildings, retailers, competitor locations, and other precise areas and reach those based on their intent to buy or other demographic details. And with our conversion zone tracking, we will measure those who saw or clicked on your ads and then came into your brick and mortar location… so we’re attributing an ROI from your online marketing to your offline conversions.
Measure Phone Calls, Form Submissions & Booked Appointments
We would combine lower funnel tactics including Geofencing Marketing, Paid Search, Paid Social, Site Retargeting, and Search Retargeting to reach those we know are in-market right now for your products and services. With our tracking capabilities, we would measure phone calls, appointments set, form submissions, email sends, and even chat engagements via your website so we’re able to assign proper attribution and optimize to the channels and sub-tactics bearing the most fruit for you.
Leverage Existing Customer Data To Reach More People Like Them
Depending on the industry, we would take our client’s data file on their best customers and build look-alike models across their data set, including our programmatic exchanges, Facebook & Instagram, CRM Retargeting through our multiple programmatic exchanges, and even leverage geofencing marketing for those brick and mortar location who want to retarget those people who visit their locations. Based on this, we would create models to find more converting customers like them.
Target People At The Individual Household Level
With our addressable geofencing solution, we can either ingest of a list of addresses or curate an audience based on demographic and psychographic variables and only reach those at the household level…better than zip code targeting and better than neighborhood targeting. And we’ll be able to measure both online and offline conversions to assign proper attribution to your campaigns.
Reduce Wasted Impressions From Offline Medium Like TV & Radio
Have a TV & Radio budget, but getting tired of not knowing if it’s driving walk-ins to your location or online conversions? With our OTT/CTV Advertising and Programmatic Audio campaigns, we can hyper-target the people most likely to become a customer and measure both online and offline conversions and leverage our audience curation tool to reach the perfect audience segments.
Target Prospects & Consumers At Events, Conferences & Trade Shows
Due to COVID-19, many events and conferences have been canceled, but the ones that are live, we can geofence those events, capture that audience, and retarget them for a period of time. In addition, we can geofence past events, collect those same mobile device ID’s and retarget them for a period of time as well.
Amplify Offline Activities Such as Direct Mail & Billboard Advertising
We would couple the same address list you’re using for your direct mail and reach those same users a week before and a week after the mail drop with our addressable geofencing solution. We would then layer static banner advertising, pre-roll video, and/or OTT Advertising to those same consumers who receive the direct mailers.

Partner Platforms

Our Suite Of Advertising Exchanges To Fit Your Digital Advertising Needs

Process & Partnerships

With countless agencies and brands, leads and conversions are half the battle. The other half is a partner you trust, proactive in communication and recommendations, and gets strategy.

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Transparency

This level of granular transparency across targeting, data and pricing, makes IDD Media the most transparent platform in the market.

Unstructured Data

At IDD Media, we understand that when it comes to programmatic, the data makes all the difference. That's why we take our data unstructured.

Localized Campaigns

Whether your company manages hundreds or thousands of campaigns, IDD Media is the proven solution for you.

National Campaigns

By optimizing audiences to local needs and delivering customized creative for different locations, IDD Media delivers improved performance pre-packaged segments and target nationally. 



Welcome to the Audience Buying Revolution

01

Real-Time Bidding

Allows advertisers to buy online advertising in real-time, one ad impression at a time.

02

Big Data

There is more data on consumer interest and intent available to advertisers than ever before.